Last updated: 20 August 2026
KeyFacts respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it and the rights available to you.
This policy applies when you visit the KeyFacts website, create or use a KeyFacts account, purchase credits, create or view property reports, contact us, receive communications from us or otherwise use our services.
KeyFacts is a property information platform for estate agents, conveyancers and other property professionals.
For the purposes of UK data protection law, the controller of the personal information described in this Privacy Policy is:
FULL STACK SYSTEMS LTD
Company number: 16189026
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: hello@keyfacts.uk
References in this policy to "KeyFacts", "we", "us" or "our" mean the company identified above.
The personal information we collect depends on how you interact with KeyFacts.
When you create or use a KeyFacts account, we may collect information including:
Passwords are not stored in readable form. They are processed using appropriate password hashing and security measures.
When you purchase KeyFacts credits or use auto top-up, we collect and maintain information relating to the transaction, including:
Payments are processed by Stripe. KeyFacts does not receive or store your complete debit or credit card number.
When you create or edit a property report, we may store information including:
Most information contained within a property report relates to a property rather than an identifiable individual. However, property information may constitute personal information in some circumstances, particularly where it can be associated with an identifiable person.
Property reports may display professional contact information supplied by the account holder, such as an estate agent or conveyancer's name, business email address, telephone number, job title, organisation and website.
This information is displayed for the purpose of identifying and contacting the professional responsible for the report.
If you contact KeyFacts through our website, by email or through a support service, we may collect your name, email address, company information and the contents of your message or support request.
When you use our website or Platform, our systems may automatically receive technical information including:
When somebody views a shared KeyFacts property report, we may collect limited technical information about that visit.
This may include the report viewed, date and time of the visit, a limited or pseudonymous visitor identifier, IP-derived information and general browser or device information.
We may use this information to:
We do not use property report viewing information to identify prospective buyers or build advertising profiles about individual report visitors.
Where report engagement statistics are made available to the account holder, we intend to provide aggregated information such as total views and approximate unique visitors rather than information designed to identify individual report visitors.
We use personal information where necessary to operate and improve KeyFacts, fulfil our contractual obligations, comply with legal requirements and pursue our legitimate business interests.
We may use your information to:
UK data protection law requires us to have a lawful basis for processing personal information.
We process information where necessary to enter into or perform our contract with you. This includes administering your account, providing the KeyFacts Service, creating reports, managing credits and processing purchases.
We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
We process certain information where necessary to comply with legal obligations, including tax, accounting and regulatory requirements.
Where we rely on your consent, for example for certain marketing communications or non-essential cookies, you may withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
We may send information about KeyFacts products, new features, improvements, offers and other relevant services to business contacts where permitted by applicable law.
Where consent is required, we will ask you to actively opt in before sending marketing communications.
Where the law permits us to rely on legitimate interests or an existing business relationship, we may send relevant business-to-business communications without obtaining separate consent.
Service communications necessary to operate your account, such as password resets, security notices, invoices, payment notifications and important changes to the Service, are not marketing communications.
You can stop receiving marketing emails at any time by using the unsubscribe link included in our marketing emails or by contacting us at hello@keyfacts.uk.
Opting out of marketing will not prevent us from sending necessary service or account communications.
KeyFacts uses Stripe to process payments for credits and automatic top-ups.
When you make a payment or save a payment method for auto top-up, payment information is provided directly to Stripe. KeyFacts receives information required to identify and administer the transaction but does not receive or store your complete payment card details.
Stripe processes personal information in accordance with its own privacy terms and applicable data protection law.
KeyFacts sends email through our own systems and Amazon Simple Email Service (Amazon SES).
Email addresses and information necessary to deliver an email may therefore be processed by Amazon Web Services as part of the email delivery service.
Emails may include account notifications, invitations, password resets, payment and invoice information, support communications, product updates and marketing communications where permitted.
We use Google Analytics to understand how visitors use the KeyFacts website and to help us improve its content, usability and performance.
Google Analytics may collect information such as pages visited, approximate location, device and browser information, referral information and interactions with the website.
Google Analytics uses cookies and similar technologies. We do not load non-essential analytics cookies unless you have provided the required consent through our cookie controls.
You can change or withdraw your cookie preferences through the cookie controls available on our website.
KeyFacts property reports may contain maps provided using Google Maps.
When a Google Map is loaded, information including your IP address and technical information about your browser or device may be communicated to Google in order to provide the mapping service.
Your use of Google Maps functionality is also subject to Google's applicable privacy terms.
KeyFacts uses cookies and similar technologies where necessary to operate the website and Platform and, with the appropriate consent, to understand how our website is used.
Essential cookies may be used for functions such as login sessions, authentication, security and remembering settings necessary to provide the Service. These cookies are required for the Platform to function and do not require consent where they are strictly necessary.
With your consent, we use analytics cookies to understand website usage and improve KeyFacts.
Analytics cookies are optional. Rejecting them will not prevent you from using the core KeyFacts website or Platform.
More detailed information about the cookies we use may be provided through our cookie controls or Cookie Policy.
We do not sell personal information.
We may disclose or provide access to personal information where necessary to organisations that help us operate KeyFacts, including:
Where a supplier processes personal information on our behalf, we require appropriate data protection and security arrangements.
KeyFacts may provide a help centre, support ticketing system or other customer-support functionality.
If we use a third-party support provider, that provider may process information including your name, business contact details, account information and the contents of support communications on our behalf.
We will update this Privacy Policy where necessary if we introduce a support provider that materially changes how personal information is processed.
Our primary application and database infrastructure is hosted on dedicated server infrastructure located in the United Kingdom.
Some of the third-party services we use, including Stripe, Amazon Web Services and Google, operate internationally. As a result, personal information processed through those services may be transferred to or accessed from countries outside the United Kingdom.
Where international transfers of personal information are made, we take steps to ensure that appropriate safeguards required by UK data protection law are in place.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
These measures include controls relating to account authentication, password security, access permissions, server security, software maintenance and appropriate restrictions on access to personal information.
No internet-based service can guarantee absolute security. You are responsible for keeping your KeyFacts login credentials confidential and should notify us promptly if you believe your account has been compromised.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing the Service and meeting legal, accounting, tax, security and dispute-resolution requirements.
Account information and property reports will generally be retained while the relevant account or organisation remains active and for an appropriate period afterwards where required for legitimate business, security or legal purposes.
We retain transaction, invoice and other financial records for the period required to comply with applicable tax, accounting and legal obligations, even where the associated KeyFacts account has been closed.
Marketing preferences and suppression information may be retained where necessary to ensure that we continue to respect a request not to receive marketing communications.
Technical logs and report-view information are retained only for as long as reasonably necessary for analytics, security, fraud prevention and the provision of report engagement statistics. Where possible, information may subsequently be aggregated or anonymised so that it no longer identifies an individual.
You may request deletion or closure of your KeyFacts account through the functionality provided within the Platform or by contacting us.
Where an account forms part of an organisation, reports and other business information may remain associated with the organisation or be transferred to another authorised account administrator rather than being deleted.
Closing or deleting an account does not necessarily require us to delete every record associated with it. We may retain information where necessary to comply with legal obligations, maintain financial and tax records, establish or defend legal claims, prevent fraud or maintain appropriate security records.
Information that no longer needs to identify an individual may be anonymised rather than deleted.
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
These rights are not absolute and may be subject to exemptions or other legal requirements.
To exercise a data protection right, please contact us at hello@keyfacts.uk.
You have the right to object at any time to the use of your personal information for direct marketing.
If you ask us to stop sending marketing communications, we will stop using your information for that purpose. We may retain limited information on a suppression list so that we can ensure your preference continues to be respected.
You can unsubscribe using the link contained in a marketing email or contact us at hello@keyfacts.uk.
KeyFacts does not use personal information to make solely automated decisions about individuals that produce legal effects or similarly significant effects.
Automated systems are used to collect, process and present property information, but these processes relate primarily to properties and property data rather than making decisions about individuals.
KeyFacts reports and websites may contain links to websites, maps, data providers or other services operated by third parties.
We are not responsible for the privacy practices of independent third-party websites or services. You should review their privacy information when using those services.
We may update this Privacy Policy from time to time to reflect changes to KeyFacts, the services we use, our processing activities or applicable law.
The latest version will be published on our website and the "Last updated" date will be changed accordingly.
Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to the attention of affected users.
If you have a concern about how KeyFacts handles your personal information, please contact us first so that we have an opportunity to investigate and respond.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
If you have questions about this Privacy Policy, want to exercise a data protection right or have a concern about how your information is handled, please contact:
KeyFacts
Email: hello@keyfacts.uk
Website: keyfacts.uk